has been busy celebrating a new Hydro Flask and Universal Music Group partnership.

The London singer has always cherished eco-friendly causes, and this new partnership allows him to create merch that fully aligns with his values.

BRIT nominated breakout Sekou is the first artist partner for the project, with the custom Hydro Flask collection on sale now.

Sekou introduced the project in sublime fashion, hosting a special event at Abbey Road studios in London,

Crossing the Atlantic, the songwriter then took hold of a fan-only pop-up in New York, completing an intimate performance before meeting fans who were able to customise Micro Hydro bottles with engraved artwork curated by Sekou.

Playing a headline show in Brooklyn the following night, Sekou used the bottles onstage – practicing what he preaches at every turn.

Find out more about the Hydro Flask collection HERE.