A massive new experience is set to open in Liverpool.
The city currently houses , a long running, award-winning attraction that dives into the lives, history and music of the Fab Four.
The Beatles Story is set to transfer into the hands of Apple Corps, the company founded in 1968 to oversee The Beatles’ creative and business interests, before moving to a mammoth new site.
The new Beatles experience will move in 2028 from its current home in Liverpool’s Albert Dock to a brand-new site that was formerly St Johns Market in St Johns Shopping Centre, directly opposite Liverpool Lime Street station.
A huge undertaking, the move has received the support of Liverpool politicians, with even Prime Minister Andy Burham celebration the move.
When it opens, the new iteration of The Beatles Story will take fans through iconic locations and moments in Beatles history, including The Cavern, Abbey Road, Shea Stadium, Savile Row and many more. Some of these sites will be recreated in an immersive fashion, using sets and props from Sam Mendes’ upcoming The Beatles: A , which Sony will release in cinemas around the world in April of 2028.
The St Johns Beacon Yellow Submarine themed experience will also give fans the opportunity to enjoy a panoramic 360-degree view of Liverpool, spotlighting the landmarks and key locations where pop history was made.
comments: “I find it incredible and humbling that people are still interested in our story and it’s very exciting to me that are being transformed in such an exciting way in the heart of Liverpool city. I love Liverpool. It’s part of who I am, it’s part of who The Beatles are. If you’d told us this was going to happen when we were hanging out and getting started we’d never have believed it. The extraordinary plans the Apple Corps team have shown me for The Beatles Story take me right back to that journey, from Liverpool to the world and back home again. It couldn’t have happened without Liverpool and I can’t wait for people to be able to step into our story and share the experience.”
comments: “When we grew up in the Dingle, we never thought we’d be on a plane, much less all the places this long, long road took us. I was blessed from the moment I first held a drum at 13 years old, and from then on it’s been my dream to be a drummer. I remember it all so well, on Saturdays Roy (Trafford) and I would spend many great hours at the Bodega and then the Cavern. I have such great memories of the first band I was in – me, Eddie, and Roy were all working in the factory when we started a skiffle group. Who would have thought where the story went from there – leading to me joining the Beatles. Liverpool was, and still is, music city. And now we are expanding the The Beatles Story Experience in Liverpool – how far out. The beat goes on. I also love that proceeds from every ticket will go back to support new Liverpool artists. It is great to be part of this – deep down I am still a scouser – I love what Apple (Corps) and Liverpool are doing. Peace and love, Ringo.”
Register at thebeatles.com/liverpool for further news.
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