has launched his own label.

The rap visionary is working with , with Gunna now set to spearhead .

There’s a real Atlanta flavour to the imprint so far, including heavy-hitter , – who has previously worked with Gunna – and .

A chance for Gunna to give back and nurture fresh talent, he says of the launch:

SB THE LABEL represents the beginning of a new chapter for me. It only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who are the first artists signed to the label. For me, this is about stepping into a new role, expanding what I can create, and building something that represents where I’m headed next.

Leading from the front, Gunna has just shared his electrifying new single ‘pop it’ – with tennis superstar Coco Gauff in the video.

Tune in now.