Yesterday Gap celebrated its second annual GAP Hoodie Day, marking 31 years since the garment debuted on shelves around the world. A simple, iconic logo stamped across a staple piece of clothing has elevated the brand to cult status in the landscape of classic Americana. 

Throughout generations, the hoodie has become a canvas, a versatile base for wearers to imbue a sense of individuality and personal style. Reflected in this campaign, titled ‘Our Hoodie, Your Canvas’, Gap spotlighting the people behind the hoodie, celebrating its presence in peoples’ everyday wardrobes, and at the significant moments in our lives.

This year, GAP is introducing two limited edition Reversible Logo Hoodies, one in red and pink, and the other in navy and heather grey, alongside a limited edition Bandana print hoodie, all crafted from Gap’s heavyweight structured fleece material. 

To kick off the festivities, Gap UK has partnered with It’s Bagels, staging a takeover of its Soho store in London with window vinyls, Gap Branded packaging and vouchers for customers to receive 20% off a Gap hoodie as well as an exclusive Block Party launch event where guests are invited to customise their own Gap hoodies with specially branded patches.

Shop the GAP hoodies here and in store.