The next run of the popular Prime Video series Clarkson's Farm has been teased by Amazon executives.
Tara Erer, Head of UK & Northern Europe Originals at Amazon MGM Studios, and Fozia Khan, Head of Unscripted, UK Originals, Amazon MGM Studios, sat down with Radio Times during Edinburgh TV Festival 2026 to discuss the offering for Prime Video, in particular its offering of British original content.
Discussing the shape of the television industry right now in the UK, the pair were optimistic despite the consistent talk of struggles across it.
Erer commented: "Everything that's happening around us represents us, right? We all exist together, but I think there is something very exciting about the UK. There's a lot of investment. It feels sometimes, when you're, I think, outside, it feels like it may be shrinking, but it really isn't. We're investing a lot more, as I understand all the other streamers are.
"There's something about UK talent that is above a lot of other places, and we love making things here. We've had incredible success. We want to keep growing, and I do think that's a sentiment around the world, and I think it's just about how do we all exist together.
"Our audience is hungry. We just need to make the best things for them. And I think now you just can't make something good; it has to be great."
Khan added: "I mean, it can often feel like a very crowded market, but, you know, there is still appetite there for really high-quality shows."
So, in this very crowded market, what do they think makes Prime Video stand out in the UK against other streamers and broadcasters?
"I think we've been building," said Erer, "and I think we've now had a slate that is very solid, and it is very much rooted in British culture on the unscripted side.
"You know, we have one of the biggest shows in the UK with Clarkson’s Farm.
"Everything he does, everything he explores, is very much about the farming community. It's emotional. It's funny. It's sad. I think he's created this world in which you just want to spend time with him.
"What he's done with his own health problems, how much he's sharing all that..."
Erer is, of course, referring to Clarkson's candid disclosure of his journey with prostate cancer during the most recent season.
Elsewhere, another key success was noted in the format of Last One Laughing, which is returning for a third run soon and with a Halloween special too.
"Last One Laughing is exceptional," appraised Erer. "The level of talent you have on that show is… we can see this going on for years because it's such a rich, rich, rich group of people."
Meanwhile, factual documentaries are also very much a focus of the streamer, with Erer having noted: "We're growing. We have lots of docs that are coming. We're very happy with them. There's something about, I think, the slate that we've built and growing from that, I think, makes us very specific.
"We're very global, but we make local for local. We make decisions on what works for the UK audience. Travel's great, but when we're making our decisions, we're about the UK."
"We'd love to do more with him," she said. "He's always thinking. We're always thinking. So we would love to work."
Erer's colleague Khan noted the addition of the spin-off series on Clarkson’s Farm favourite Kaleb, while Erer noted Clarkson’s support of The Grand Tour and the new trio of hosts, alongside prolific producer Andy Wilman, who helped forge Top Gear and The Grand Tour's success.
"[Clarkson] was an editorial consultant throughout," noted Khan, "and that was really important to us to keep that DNA, but then find new hosts and bring a new audience to it."
Elaborating further on The Grand Tour’s new era with its three new hosts, which began today, Erer added: "That was a huge responsibility in many ways, right? It’s one of our biggest shows. You have incredible talent in Jeremy, James, and Richard, who've built this world for more than a decade. How do you fill those shoes?
"And it was very important for us to capture the essence of what The Grand Tour was, right? The humour, the chemistry, the love of cars and just them having fun doing it, but how do you make that relevant for today's audience? So we went everywhere, and we found our trio.
“We did lots of chemistry tests, and they were just perfect. They got it, they loved it, and they brought a lot into it, which is what the originals had done."
Erer then offered an update on season 6 of Clarkson’s Farm, which has already been filming.
"Obviously, the drought is killing the harvest, so you're sort of again looking into how that affects a very real crisis," noted Erer. "Yeah, real crises all around, and the stories never end on the farm."
So is it purely about building on these existing successes? Well, both Erer and Khan are enthusiastic that Prime Video needs to start trends and not just follow them.
"I mean, I think we always talk about trends, and I don't think we should be following trends," argued Erer. "I think we should be making them in the sense that we need to figure out what people will want to watch in two years with the way we commission.
"You know, Last One Laughing has been a huge thing, and yes, we want to do more things that are similar, but not the same."
Khan added: "Rather than trends, I think we hit on a tone with The Grand Tour that we follow through in Kaleb, LOL, which is British humour".
The pair really do value the access to the talent at Prime Video’s disposal that helps it deliver a true premium offering.
Elaborating further on their factual offering, Khan spoke about the upcoming biographical documentary series based on Gary Lineker, who remains ever prolific since his departure from the BBC.
"He hasn't done his autobiography, and this is kind of it," noted Khan, referring to Lineker's remarks at the festival that he's not penned one yet.
"But again, he's at that point in his life, which you can see from the panel where he's like, no limit, probably whatever you want.
"He's very confident in who he is. You know, it's not just in retrospect. It's like what's going on now. He's continuing to evolve. We hear from friends and family who've never spoken before. We've got that."
It's not just Gary Lineker, too, for the streamer has its upcoming Lily Allen documentary series on the way, hot on the heels of her hit album West End Girl.
Khan noted that this builds on the streamer's work with influencer Molly-Mae Hague and former Little Mix star Jesy Nelson.
"Lily's quite open," teased Khan, "but you won't have seen her in this way at this pivotal point in her life. Again, you'll be hearing from people that haven't spoken about her before."
Another documentary series announced during the Edinburgh TV Festival was also one focused on F1 superstar Lando Norris.
"So I'm very excited about that because again, you know, the young audience is a real priority for us, and he's such a star," deemed Khan. "But, it's like A Beautiful Obsession; it's not just about the sport. It's about the human behind it and their lives. This 26-year-old guy, top of his game, navigating his life, and it's that I think that's going to bring a broad audience."
Elsewhere, another factual series will also be a fly-on-the-wall-style offering following a football icon in the form of power couple Peter Crouch and his wife Abby Clancy.
"They're hugely popular, but we're going to be seeing them in a way they haven't been seen before," claims Khan. "So right inside their family at this pivotal point where Abby's turning 40, their relationship is changing, they're moving house, the eldest is leaving home. Again, it's like very relatable stuff, but we're getting right in there."
Finally, as is often the case right now, the question of the use of AI production was asked of the commissioners and whether they see its use in the production of these unscripted originals.
Erer said: "Yeah, I mean, in our processes, we use it a lot to create efficiencies."
She added that these tools can help take “mundane tasks” off the plates of many across productions to enable a focus on "what we're making, how we're making it."
However, Erer concluded: “But everything is human-led, so to us, it's a support system, not something to replace what we all do."
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